Specifier Select is an email service for building industry clients, connecting the building specifier with the building product manufacturer or supplier. Specifier Select collects stories from L2 Architectural Media's news websites - Brickwork Bulletin, Building Innovations News, ATB News and Go!Public - and collates them into one email, which is then delivered to a database comprising architects, technologists, building surveyors, contractors and interior designers. 

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Containing no more than six stories in one attractively presented email, there's links to the full story, and links that go directly to the manufacturer's website. Views, interactions and click throughs are all presented to the manufacturer.

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For the reader, it's a handy, easy way to view information and react quickly - but there's more. The reader is directed to the story on the various L2 Architectural Media websites, where they can view all stories that relate to the company. This means that clients can build up their product and project portfolios, so that all of their information is  information is viewable to the visitor.

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In addition, each story is promoted via social media, with a bespoke Specifier Select 'X' account, but also through other L2 Architectural Media social media resources - so, not only does the story have instant email impact, it's retained for constant reference and viewing.